Buckeye State Rakes In Political Bucks
Ohio’s major media markets may be also-rans in most national marketing campaigns, but given the state’s potentially decisive role in two campaigns – President Barak Obama and GOP challenger Mitt Romney – they are playing a disproportionate role in political ad spending. Two of Ohio’s biggest media markets, Cleveland and Columbus, rank No. 2 and No. 9, respectively, among the nation’s top 10 markets in terms of ad spending, according to the Lancaster Eagle Gazette. By comparison, Cleveland-Akron ranks No. 18, and Columbus ranks 32 among Nielsen’s DMAs.
“Since the start of October, presidential campaigns, Senate candidates and outside groups have spent more than $6 million in Columbus and $16 million in Cleveland on local broadcast advertising, according to an analysis of FCC data by CentralOhio.com, the paper reported.