The political media may be scrutinizing the record $4 billion in campaign funding this year, but another part of the media industry -- the business side that is benefiting from its record
"quadrennial" effect -- is positively "giddy" about it, according to USA Today media columnist Michael Wolff.
He was giddy about the amounts — more than $3 billion
spent on political advertising this year, the bulk of it going into local television. He was like a kid at Christmas," Wolff said of one such conversation he had recently.