Record Political Ad Spend Making Media Owners 'Giddy'

The political media may be scrutinizing the record $4 billion in campaign funding this year, but another part of the media industry -- the business side that is benefiting from its record "quadrennial" effect -- is positively "giddy" about it, according to USA Today media columnist Michael Wolff.
 
He was giddy about the amounts — more than $3 billion spent on political advertising this year, the bulk of it going into local television. He was like a kid at Christmas," Wolff said of one such conversation he had recently.
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