Around the Net
Analyzing J.C. Penney's New Email Marketing Approach
- Practical Ecommerce, Monday, October 22, 2012 5:05 PM
J.C. Penney's email program has undergone some changes recently, coincidental to the arrival of new CEO Ron Johnson, formerly of Apple. An email marketer analyzes one of the new emails, a message from the new CEO which courageously prefaces the call-to-action with nine paragraphs of copy.
