'Dead' Lives On TV And Social Media, Beats Rivals
AMC's "The Walking Dead" on Sunday night has found a fast-moving traditional TV audience and a sprinting social media crowd.
Social media
researcher Trendrr.TV says "Dead" pulled in a whopping 725,220 social messages, easily more than messages than the other top 15 cable programs combined.
Among the traditional TV viewing
metrics, Nielsen preliminary results says the big drama has pulled in another heavyweight-looking 9.5 million viewers -- a dip from the 10.9 million viewers of its season premiere a week ago. That
season opening show was the best result ever for a original episode of basic cable TV network drama.
Other near-competing TV shows on the night pulled in around 100,000 or more social
messages. This included Fox's Major League Baseball playoff, San Francisco Giants-St.Louis Cardinals (124,601); Nickelodeon's "SpongeBob SquarePants," (119,608); ABC's "Once Upon A Time," (104,872);
Fox' "NFL Football: Redskins at Giants" (92,146); and NBC's "Sunday Night Football: Steelers at Bengals" (90,305).
For its part, NBC -- in observing the traditional TV viewing metrics, with
its big "Sunday Night Football" in tow -- continued to grabbed another big win getting a Nielsen 4.8 rating/12 share among 18-49 viewers and 12.8 million average overall viewers. CBS had a 3.8/10
number among 18-49ers and 14.5 million viewers, while ABC saw 2.3/6 and 7.3 million; Fox 1.6/4 and 5.6 million; and Univision, 1.1/3 and 2.8 million.
Top Sunday viewing shows: NBC's "Sunday
Night Football" was at a 6.0/15 versus a 15.6 million a week ago -- this was down versus a 6.9/16 and 17.7 million number of a week ago. Both of ABC's Sunday night dramas were up -- "Once Upon a Time"
at 3.3/8 (3.0 a week ago), 9.7 million viewer; and "Revenge" with 2.8/6 (a 2.6 a week before) and 8.65 million viewers.
CBS' "The Good Wife" also showed picked up in the key demo, at a
1.9/5 (versus a 1.7 rating the last time around) and nearly 10 million viewers. Earlier in the evening, in 7 p.m. hour, CBS' overrun of its NFL afternoon football game pulled in a 7.6 rating/22 share
18-49 numbers and 23.77 million viewers.
Recent MediaDailyNews Articles
-
Broadcasters Sue AereoKiller In DC May 24, 5:21 p.m.
Confirming their efforts to follow over-the-top TV services with legal filings in any market where they ... -
Cigarette Marketers Slice Mag Spending In 2011 May 24, 4:52 p.m.
The five major cigarette marketers nearly cut in half their collective magazine spending in 2011. The ... -
B2B Revenues Rises, Credits Events, Digital Ads May 24, 4:45 p.m.
Overall, business-to-business media revenues are growing, due to an upward trend in B2B trade shows which, ... -
Court Dismisses Defamation Suit Against WPP's Sorrell May 24, 3:31 p.m.
A New York Court has dismissed a defamation lawsuit brought against WPP CEO Sir Martin Sorrell.Sorrell ... -
MediaCom Races To Win FIA E Championship's AOR May 24, 12:37 p.m.
A start-up race car circuit, The FIA E Championship, has named WPP’s MediaCom as its agency ... -
Networks Tie For Last Month of the 2012-2013 Season, NBC Gains Ground May 24, 10:56 a.m.
The four major networks were in a virtual tie for the last month of the 2012-2013 ... -
Aereo Is Not Just For Cord-Cutters May 23, 6:34 p.m.
Are cord-cutters most likely to subscribe to Aereo? Not necessarily, according to early returns. CEO Chet ... -
Cars.com Drops Flag On NASCAR.com Sponsorship May 23, 6:25 p.m.
Cars.com has a need for speed. The site has a deal with Turner to sponsor a ... -
Worldwide Pay TV On The Rise, Big Growth In Asia May 23, 4:17 p.m.
North American pay TV subscribers may continue to show little or no growth for the first ... -
Activision Blizzard's Campaign Wins Grand Effie May 23, 4:12 p.m.
Video game marketer Activision Blizzards’ ad campaign “The Vet and the nOOb” for "Call of Duty: ...
Be the first to comment on "'Dead' Lives On TV And Social Media, Beats Rivals"
Leave a Comment