Commentary
How does one define a TV household, now?
- by Wayne Friedman , Staff Writer, October 23, 2012
Nielsen says a big question is in defining what is TV home now -- where there may not be a traditional TV connection, cable, satellite, telco, or over the air.
Called "non traditional TV" homes, Nielsen says in these homes 75% own a TV set. This, according to Dounia, Turrill, senior vp of client insights for Nielsen, in speaking at the OMMA Video Device event in Los Angeles.
What are these TV sets used for? Some of these TV sets might be obsolete, or hooked up to a gaming console, the Internet, Roku, or even perhaps Apple TV.
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
Do what we're doing in Australia. We use the official Bureau of Statistics counts, then conduct secondary research into 'household inventory' - i.e. what devices do households own (this is done on a continuous rolling basis). We then ensure that our samples reflect the 'household structure'. That is actually the easy bit - it's getting measurement software and hardware into that representative sample while minmising bias.