Meijer Supports Literacy Programs
Midwest retailer Meijer is supporting United Way literacy programs across the Midwest through a new partnership with Better World Books.
The promotion allows customers to drop off unwanted used books in drop boxes stationed at 164 Meijer parking lots.
Collected books will then be sold online, with a portion of each sale going to local United Way agencies. Books that cannot be sold are donated to promote literacy, or recycled to cut down on energy and environmental waste.
The partnership with Alpharetta, Ga.-based Better World Books provides another way for Meijer to continue its long-standing support of the United Way, said Meijer Senior Vice President Julie Croll.
"Not only does this provide a service to our customers, who are looking for a place to drop their used books, it gives them an opportunity to help support their local community," Croll said in a release.
Better World Books, an e-retailer and social enterprise company, gives each partnering landowner a portion of the revenue it receives after selling the collected books. The landowner is then required to share a part of those proceeds with a local literacy- or education-based charity.
Grand Rapids, Mich.-based Meijer expects to donate $125,000 each year to an estimated 50 local United Way agencies in the communities where the Meijer drop boxes are located.
Meijer began its partnership with Better World Books a year ago at four Meijer stores in Indiana. More than 7,000 books were collected during the four-month pilot program, resulting in a variety of energy and environmental savings, including saving 14 cubic feet of landfill space that the 9,937 pounds of books would have taken up.
Meijer rolled the program out to 164 stores across the Midwest in October and expects to collect more than 1 million books each year.
Recent Marketing Daily Articles
-
Champs Taps Westbrook For Ad Push May 17, 4:52 p.m.
When it comes to a spokesperson deal, if you’re a star athlete you don’t necessarily have ... -
Strategic Vision: Domestics' Strong Showing In Quality May 17, 4:47 p.m.
For several years there has been convergence in the automotive market. No, we're not speaking of ... -
Athenos Unleashes 'Cooking With Yiayia' Campaign May 17, 9:48 a.m.
Julia Child she isn’t, but Yiayia brings her own, trademark irascible appeal to a new series ... -
Gen Y's Favorites: JCPenney, Target, Walmart, Kohl's May 17, 9:07 a.m.
For all of Gen Y’s ballyhooed love of techno-shopping, it turns out that retailers have little ... -
Hanes Aims Destruction Videos At Gen Y May 16, 11:25 p.m.
In an effort to encourage Millennial men to slip into its new ComfortBlend socks, tee shirts ... -
FirstBank Expands Ad Campaign May 16, 11:11 p.m.
FirstBank is extending its TV advertising for the first time outside of its home state of ... -
Jennie-O Partners With 'Recipe Rehab' May 16, 1:07 p.m.
Jennie-O products are being featured in integrations in the popular “Recipe Rehab” show, and in a ... -
2 Audiences, 2 Approaches For Samsung Monitors May 16, 12:27 p.m.
When we get consumers to shell out money for high-end computer monitors, it’s important to give ... -
Meaty: Whole Foods, Smithfield Talk Healthier Hogs May 16, 6:24 a.m.
Looks like meat marketing is stepping center stage. Whole Foods Markets, in celebration of Animal Welfare ... -
Hyundai Says Everything's Gonna Be All Right May 15, 11:40 p.m.
Every little thing gonna be all right. Especially if you have car trouble. Hyundai Motor America ...
Be the first to comment on "Meijer Supports Literacy Programs"
Leave a Comment