Cadillac Shifts Ad Dollars To Digital

Advertising Age , Thursday, October 25, 2012 8 AM
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Cadillac has moved 25% of its marketing spending to digital platforms from 17% three years ago to build a global presence for its new ATS sedan. Said Don Butler, VP-U.S. marketing for Cadillac, "We're using digital to do things we couldn't do 15 years ago in terms of establishing our place and our voice" abroad. Cadillac and Chevrolet are the two brands GM sees as global.

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