Toyota's Scion division is extending its "What Moves You" campaign with an effort called "Motivate," meant to reach young entrepreneurs in the creative arts community. The program dangles the chance to win a personal business mentor, $10,000 and a Scion vehicle to promote career success.
Applicants between the ages of 18 and 35 can submit written responses and a 60-second video describing career passions and the resources needed to achieve their goals. The applications are accepted beginning today at www.scion.com/motivate until Jan. 31, 2013, or until 5,000 applications have been received.
"Scion's customers have long been among the youngest in the industry, but many are also characteristically self-starters with strong interest in pursuing their
passions," said Scion VP Doug Murtha.
The company will select 50 semi-finalists to attend a three-day business-improvement workshop with industry leaders. They can revise and incorporate those lessons into their entries before 10 winners are selected at the event's close. Runners-up each will be given a $1,000 grant.
Scion says that over the ten years since its founding it has supported something like 1,700 artists through galleries, music events and other efforts.