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Consumers Subscribing to More Brands' Emails, Though Only 29% Find Them Relevant or Interesting

New research by the Direct Marketing Association reveals that 43% of consumers subscribe to emails from 10 or more brands, an 10% increase over 2011. Only 29%, however, believe that at least half of the emails are relevant and interesting, though the silver lining there is that the number is up from 9% in 2010. 

Read the whole story at Marketing Magazine »

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