• by Nina Lentini  @Nina_Lentini, October 26, 2012

GMR Marketing, the London-based global sports, entertainment and lifestyle marketing agency, has opened an office in Moscow. The expansion into Russia and Central Eastern Europe Middle East & Africa comes as a response to the market’s continued emergence as a global stage and, correspondingly, interest among the agency’s top brand clients to strategise around it. The effort, a move that is further widening GMR’s already-extensive international footprint, will be led by Russian marketer Julia Scherbakova.