• Advertising Age, Friday, October 26, 2012 4:10 PM

Iconic fragrance brand Chanel No. 5 "landed near the top of the Viral Video Chart this week," with its  commercial featuring Brad Pitt -- proving that "sometimes even something deemed by most as pretty bad can easily drive awareness, as long as it stars a man twice named 'Sexiest Man Alive,'" writes Mallory Russell. The commercial -- which has "Mr. Pitt talking about ... well, that's still not clear" -- quickly inspired many spoofs, so "a third of the views for Chanel No. 5 this week actually come from derivatives of the original ad," writes Russell.

Read the whole story at Advertising Age »