The Problem of Managing Email is Psychological, not Technical
lifehacker, Friday, October 26, 2012 4:29 PM
From strategies like inbox zero to tools ranging from priority inbox, filters and inbox management applications, consumers are increasingly organizing themselves around organizing their email. But the difficulty may lie more in consumers' brains than their inboxes. The psychology of reciprocity, law of effect, hyperbolic discounting and ownership/responsibility help explain why consumers just can't quit email.
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