The Other Mad Men: Followers Of That Mag's Ad Parodies

Ad industry members have been enjoying -- and sometimes, learning from -- Mad magazine, which has been reliably "lampooning — and frequently harpooning — the huckstering of the advertising industry," for six decades, writes Stuart Elliott. Reporting on the publication of an anthology with  "generous samples of the wicked ad spoofs, parodies and sendups" in Mad's pages, Elliott quotes such industry notables as David Lubars, chairman and chief creative officer at BBDO North America: "The knowing attitude of Mad’s mockery helped the readers who grew up to join the business realize they must sell 'a skeptical audience,' Mr. Lubars said."

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