South African Chain Nando's Spreading North
Nando's, perhaps South Africa's most famous food export, started from one outlet in Rosettenville, Johannesburg, now has 1,010 stores around the globe, in places as far flung as Pakistan, Malaysia, Fiji and Bahrain. There are 300 in South Africa alone. Co-founder Robbie Brozin said it sells not only chicken but also the spirit of South Africa and Africa. To take the chain to the next level, the company hired London-based David Niven as CEO to create some order. Ads, for example, have backfired in some countries.