Flowers Foods Acquires Some Sara Lee Assets
Flowers Foods, Inc. is acquiring bakery-products rights to Sara Lee and Earthgrains brands in California, and the Earthgrains brand in the Oklahoma City, Okla. market.
Flowers announced that the U.S. Dept. of Justice has approved the agreement for Flowers to acquire the assets from BBU, Inc., a subsidiary of Grupo Bimbo S.A. B. de C.V.
Specifically, Flowers will have "perpetual, exclusive, and royalty-free licenses" to the Sara Lee and Earthgrains brands for sliced breads, buns, and
rolls in California, which together account for annual sales of approximately $134 million. Additionally, Flowers will have the same
rights for the Earthgrains brand for a broad range of fresh bakery products in the Oklahoma City market area.
The transactions will be completed
in phases. The Oklahoma City license will be completed shortly, and the first phase of the California transaction
is expected to close in the first quarter of fiscal 2013.
Recent Marketing Daily Articles
-
Crowne Plaza Measures PGA Tour Sleep Habits May 21, 11:21 p.m.
Just in time for the Crowne Plaza Invitational at Colonial tournament this week, Crowne Plaza Hotels ... -
Dodge Goes Social With 'Defiance' May 21, 4:44 p.m.
Chrysler LLC's Dodge, which has category-exclusive sponsorship of the "Defiance" TV show and online game for ... -
Microsoft Unveils Xbox One May 21, 2:34 p.m.
For a presentation that was obstensibly about a new gaming console, Microsoft’s unveiling of its next-generation ... -
Telematics Ecosystem Booming, But Caution Advised May 21, 2:05 p.m.
The head of marketing for, say, Starbucks, is probably thinking about cars. Specifically, how to go ... -
Sony Touts Ultra High-Definition TVs May 21, 12:19 p.m.
We’ve been through the HDTV era and the 3DTV era -- now get ready for the ... -
Destination XL's Pixelated Privates Cause Controversy May 21, 11:03 a.m.
Specialty retailer Destination XL is Super Sizing itself, and not everyone is comfortable with its frank ... -
Skyy Launches 'Be Part Of The Art' May 21, 5:57 a.m.
To support the debut of its new Skyy Infusions Moscato Grape variety, Skyy Vodka has launched ... -
Miller64 Partners With Former Pro Athletes May 20, 10:30 p.m.
Miller64 is launching "GO64," a summer-long initiative that will include local events, celebrity appearances, giveaways and ... -
Vespa Looks Back: 50 Years Of 50cc's May 20, 4:36 p.m.
Vespa has been tooling about since the ’40s, and sidelining as a movie star since the ... -
Industry Satisfaction Lagging, But Improving May 20, 4:02 p.m.
For the first time in years, the telecom industry is seeing improved customer satisfaction scores. But ...
Be the first to comment on "Flowers Foods Acquires Some Sara Lee Assets"
Leave a Comment