In 2011, there were 16,000 homeless children in New York City, and the numbers are growing. Havas unit Adrenaline has developed a campaign to spotlight that fact on behalf of The Coalition for the Homeless.
For the first time there are now 20,000 homeless children in the city. And homelessness in New York City has reached the highest levels since the Great Depression.
Working with its media agency MPG, Adrenaline secured significant media and printing donations to deliver an integrated media campaign across NYC to raise awareness of the issue. A TV spot features the voice of Alec Baldwin. There are also outdoor, digital display as well as Elevator, Taxi and Mall Displays elements that started this month.