TWC To Carry Lakers Games In Korean
As the new Time Warner Cable regional sports network (RSN) gets ready to begin carrying Los Angeles Lakers games, the channel will offer viewers the chance to view them via secondary audio
programming (SAP) in Korean. The network believes this marks the first time the option has been available in the U.S. for an RSN.
The RSN, which launched Oct. 1, will carry a slew of Lakers
games in Southern California this year, starting Oct. 30, and is working with Radio Seoul on the initiative, which begins in November.
The network, Time Warner Cable SportsNet, was
launched in conjunction with Spanish-language Time Warner Cable Deportes.
Data shows the Southern California area has the largest population of Koreans in the country, with some
330,000 people. New York is second.
Jae Min Chang, chairman of the Korea Times/Radio Seoul, stated the Lakers are popular among Koreans outside the U.S. and the SAP option marks
“a symbolic moment for the Korean American community.”
Paul Lee, a sportswriter and commentator, will provide the Korean language feed.
The RSN recently
reached carriage agreements with Charter, AT&T and Verizon. Time Warner Cable Deportes is the country’s first Spanish-language RSN.
Recent MediaDailyNews Articles
-
Consumers Tag Costco, Movado As Most Promising Brands June 18, 6:09 p.m.
Costco, Cisco and Movado are the three most financially promising pure-play, publicly traded brands in the ... -
'Voice' Sings To Consistent Beat June 18, 5:57 p.m.
One of the biggest shows on broadcast television, finished its spring edition pretty close to where ... -
Motorola HIres Digitas For Global Media Account June 18, 5:43 p.m.
Google-owned Motorola has appointed Publicis Groupe’s Digitas to handle global media duties, according to sources. Those ... -
'Jimmy Kimmel,' MySpace Promote Musicians June 18, 2:56 p.m.
Select artists that appear on TV late-night show “Jimmy Kimmel Live” will get to perform an ... -
W+K Amsterdam's Heineken Ad Wins Cannes Lions Grand Prix, Creative June 18, 11:31 a.m.
A Heineken ad campaign from Wieden + Kennedy Amsterdam, the brand’s first global campaign effort, has ... -
Millennials Split In Attitude, Teens Less Upbeat, But Resilient June 18, 10:56 a.m.
MTV says younger U.S. millennials are a bit more pessimistic than older millennials.New millennials ages 14 ... -
Scripps Launches TV Everywhere With TWC June 17, 6:01 p.m.
Scripps Networks has a TV Everywhere deal with Time Warner Cable, allowing viewers access to on-demand ... -
Cannes Lions, Gates Foundation Partner For Global Initiative June 17, 5:51 p.m.
It sounds like a cliché from a beauty pageant, where the contestants talk about the lofty ... -
After TV, Sports Fans Up Coverage On Mobile, Social Nets June 17, 4:27 p.m.
While TV remains the No. 1 platform for sports fans, the second-screen TVs of sports -- ... -
Public Trust In Newspapers Dips Again June 17, 2:19 p.m.
In addition to their well-publicized financial woes, newspapers have a credibility problem, as Americans’ confidence in ...
Be the first to comment on "TWC To Carry Lakers Games In Korean"
Leave a Comment