Yahoo and Wenner Media on Wednesday announced a cross-promotional content deal involving properties including Rolling Stone, Men’s Journal, Us Weekly and Yahoo Music and Yahoo’s omg!.
Under the agreement, editorial teams from both companies will work together to co-produce exclusive content around different entertainment topics.
In addition, Us Weekly and Rolling Stone will each have branded pages on omg! and Yahoo! Music, respectively, while omg! and Yahoo! Music will have branded pages on UsMagazine.com and RollingStone.com, as well as in the two magazines’ print editions.
Content from Men's Journal will also be distributed on Yahoo for the first time.
"This deal is a powerful combination of talent and content that will enhance our users' daily habit of entertainment news consumption," says Rich Cusick, Yahoo!'s VP of Entertainment and Lifestyles, in a statement. "We're marrying Yahoo!'s deep content reserves and massive online reach with Wenner's reputation for quality entertainment content.”
Teaming with Wenner Media also helps Yahoo further rejuvenate its music offerings, following content-sharing deals over the summer with the likes of Spotify and Clear Channel’s iHeartRadio. The deal also reflects Yahoo’s broader push in the last year to collaborate with major media players including ABC News CNBC to bolster its original programming.