Piano Media Builds A Better Paywall Meter

Over the last year, Piano Media has helped several dozen European news and magazine sites implement nationwide paywalls for selected content. Now it is adding a new payment model, the meter, by acquiring parts of another facilitator. The outfit is buying software, rights and people from Vienna-based Novosense, whose technology can support New York Times-style metered free-article allowances without logging readers’ consumption count via conventional cookies.

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