Unilever Experiment To Shape Marketing

Marketing Week , Thursday, November 1, 2012 9:20 AM
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Unilever is launching what it calls a “live social experiment” to better understand consumer attitudes to sustainable living and improve its behaviour change marketing efforts. The company has enlisted 12 UK families to take part in the ‘Sustain Ability Challenge’ - a series of monthly challenges which it claims will help them save 15% off their monthly food budget at the same time as reducing household rubbish by 25%.

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