Burgeson To Carmichael Lynch Consumer Ops Director
Carmichael Lynch named Betsy Burgeson as its consumer engagement operations director. Previously, Burgeson was the VP director of media at Martin Williams, where she served as a vital leader across
a portfolio of brands.
Burgeson will handle media planning and buying activities on the Subaru account. She reports to Carmichael Lynch director of consumer engagement, Joe Germscheid.