Around the Net

Marketers Get On Board Ekocycle

Levi’s, RVCA and Case-Mate are among brands that have joined Ekocycle, a project from Coca-Cola, Beats by Dr Dre, New Era, Earth 911 and will.i.am aimed at educating consumers about recycling. Ekocycle has also tasked itself with repurposing old plastic and aluminum items into fashion-oriented products. So far, Levi’s has come up with 501 Waste<Less jeans made of eight recycled plastic bottles per pair (and slated for an April 2013 launch), while Beats by Dr. Dre Ekocycle headphones contain one-third recycled material.

Read the whole story at Brand-e.biz »

Next story loading loading..