'12 Campaign Season Sets New Political Ad Record: $1 Million-Plus Spots

Political advertising has set a new record -- 1 million spots aired to date -- according to a Wesleyan Media Project analysis of data from Kantar Media CMAG. Specifically, 1,015,615 ads have aired since June 1, marking a 39.1% increase over 2008 (730,041) and a 41% increase over 2004 (720,064). During the general election period following each candidate's nomination, the Obama campaign outspent Romney's campaign 2.6-to-1 on advertising. To date, Denver has been the No. political advertising market with 4,689 spots aired so far, followed by Las Vegas (4,433), Orlando (3,767), Cleveland (3,668) and Tampa (3,441).

Read the whole story at Wesleyan Media Project »
Tags: politics
Recommend (1) Print RSS