According to the “Ad Sales Executive” survey recently released by PaperG, evaluating the future of digital advertising sales from the view of sales executives at local newspapers, directories, broadcast stations and other media nationwide, 94% of advertisers are interested in mobile advertising and over 90% of sales executives are optimistic about sales for mobile display advertising. The survey suggests a continued push towards display ads as 94% of respondents will be offering online display ads to their clients and 86% will be offering mobile display ads in Q4. Only 34% of respondents will offer Facebook ads. Digital Ad Products Offered to Advertisers (% of Respondents: Sales Executives Survey) Product% of Respondents Online display ads 94.3 Mobile display ads 85.7 Daily deal 62.9 Facebook ads 34.3 Search ads 28.6 Other 2.9 Source: PaperG Ad Sales Exec Survey, October 2012 Assesses the necessities of sales executives, the findings show that better education on the value of digital ads and having spec ads to show clients are the top two ways to help sales executives sell more digital advertising. Factors To Help Sell Digital Ads (% of Respondents: Sales Executives Survey) Factor% of Respondents Better education on value of digital ads 68.6% Spreads to show clients 54.3 Better reporting on ad performance 51.4 Lower price points 25.7 More digital ad products 17.1 Other 5.7 Source: PaperG Ad Sales Exec Survey, October 2012 Other key findings of the Sales Exec study say that: