Philips Launches Social Network For Pregnant Moms
Marketing Week , Monday, November 5, 2012 8 AM
Philips is launching a social network for pregnant moms in the UK to rival established parenting portals Mumsnet and Netmums as the business looks to boost the profile of its baby care range. The Due Date Club app connects expectant moms to one another by geographical location before matching them to others with a due date similar to their own.
Recent Around the Net In Brand Marketing Articles
-
7-Eleven Stores In Illegal Immigration Mess June 19, 8 a.m.
A federal probe into alleged illegal immigration-related activities at 7-Eleven Inc. locations has expanded to 40 ... -
Tennessee Pitches Woo To Chrysler June 19, 8 a.m.
Might Chrysler soon be "Imported from Tennessee"? Yes, if Tennessee seduces the Auburn Hills, Mich., automaker. ... -
Volkswagen Admits China Miscalculations June 19, 8 a.m.
Volkswagen has admitted it lost its way in China, where it sells a third of its ... -
Microsoft Makes Ad Announcements At Cannes June 19, 8 a.m.
At Cannes Lions, Microsoft announced a new wave of prototypes it has developed with agencies like ... -
Agency.com's Chan Suh Resurfaces At Prophet June 19, 8 a.m.
Chan Suh was the mind behind Agency.com, which had a couple of floors, at least, in ... -
Facebook Brass: Brand Advertising Essential June 19, 8 a.m.
At the advertising festival Cannes Lions, Facebook's VP of global marketing solutions Carolyn Everson said, "We ... -
One Million Moms Vs. Salad Dressing June 18, 9:31 a.m.
One Million Moms is in a tizzy because of a Kraft Zesty Italian dressing ad in ... -
Noodles & Company Sets IPO June 18, 9:31 a.m.
Noodles & Company, owned by Catterton Partners along with Canadian pension investment board Argentia Private Investments ... -
Heineken Shares Dad Jokes June 18, 9:31 a.m.
In honor of Father’s Day last Sunday, Heineken celebrated dads and and corny dad humor. The ... -
Lou Lou: Small Store Makes Good June 18, 9:31 a.m.
Washington , D.C., area Lou Lou started in a shoe-box sized space in D.C. Now it ...
Be the first to comment on "Philips Launches Social Network For Pregnant Moms "
Leave a Comment