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Philips Launches Social Network For Pregnant Moms
- Marketing Week , Monday, November 5, 2012 8 AM
Philips is launching a social network for pregnant moms in the UK to rival established parenting portals Mumsnet and Netmums as the business looks to boost the profile of its baby care range. The Due Date Club app connects expectant moms to one another by geographical location before matching them to others with a due date similar to their own.
