Snack food brand Pringles has named Starcom USA as its media agency of record in the United States without a review. This news follows Kellogg’s acquisition of Pringles earlier in 2012.
According the AdViews, Pringles spent an estimated $35MM on media in 2011. The business builds on the relationship Starcom USA has developed with Kellogg’s as the marketer’s media
agency of record.