News Brief

Starcom Named Pringles Media AOR

Snack food brand Pringles has named Starcom USA as its media agency of record in the United States without a review. This news follows Kellogg’s acquisition of Pringles earlier in 2012. According the AdViews, Pringles spent an estimated $35MM on media in 2011. The business builds on the relationship Starcom USA has developed with Kellogg’s as the marketer’s media agency of record.

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