News Brief

Starcom Named Pringles Media AOR

Snack food brand Pringles has named Starcom USA as its media agency of record in the United States without a review. This news follows Kellogg’s acquisition of Pringles earlier in 2012. According the AdViews, Pringles spent an estimated $35MM on media in 2011. The business builds on the relationship Starcom USA has developed with Kellogg’s as the marketer’s media agency of record.

Recommend (2) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.