French Firm Geo-targets News For Apps

Journalism.co.uk, Tuesday, November 6, 2012 3 AM
  • Comment
  • Recommend
Subscribe to Online Media Daily Europe

French regional daily newspaper and website La Nouvelle République has developed mobile apps that push local news and sport to readers based on their location. The publisher of the French title, which covers the west central region of France and includes cities Tours and Poitiers, is an example of a commercial newspaper brand that is customising news for its audiences based on location.

Read the whole story at Journalism.co.uk »

Be the first to comment on "French Firm Geo-targets News For Apps "

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Online Media Daily Europe Articles

>> Online Media Daily Europe Archives