Russell Brands Partners With Australian Baseball
Russell Brands, LLC, has signed on as the Australian Baseball League (ABL) for which it will be the official on-field uniform through 2015. Australian Baseball League teams, which consist of national players from across Australia, Japan, Korea, Europe and the United States, will wear Russell Athletic uniforms beginning in 2012. Under the terms of the agreement, Russell will also be the preferred supplier for all other apparel used by the ABL.
The three-year contract is worth more than $2,000,000 in product, sponsorship and additional benefits, per apparel maker. In addition to supplying uniforms and apparel, Russell will also get digital advertising inventory on theabl.com/au, promotional opportunities in ABL publications, signage at ABL game venues and rights to sell licensed fan apparel.