In another extension of its "happiness" theme, Coca-Cola will launch a Happy Places photo-sharing social network tied to its free mobile apps for the same purpose, according to BrandChannel.com.
The company registered the name for a Web site domain (happyplaces.com) in June, although it's not yet activated.
In releasing its iOS Happy Places app on Nov. 1, Coca-Cola, which already had earlier app versions for Android and BlackBerry devices, according to BrandChannel, described the site as "that place where you can upload photos of your happy moments, share them, and remember them any time you want... and share that moment of happiness with your followers in Happy Places, or your friends in Facebook or Twitter.”
Users will also be encouraged to follow hashtags to be alerted when other users upload photos that fit within specific types of "happiness" moments.
While Coca-Cola might be at some disadvantage in competing with Instagram and other photo-sharing sites due to its own site's lack of "Instagram-esque filters," its "mighty marketing muscle and impressive global reach means that it has the ability to reach out to whole new audiences that most photo-sharing services never even dream of," noted TheAppSide.com.