Online Retail Spend Soars 15%
Boding well for the holiday season, new data shows that online retail shopping remained strong in the third quarter of the year.
Year-over-year, online retail spending
increased 15% to $41.9 billion in the third quarter, according to new estimates from comScore.
That represented the 12th consecutive quarter of positive year-over-year growth, and
eighth consecutive quarter of double-digit growth, comScore chairman Gian Fulgoni said Wednesday.
“Such performance offers some optimism as we approach the holiday season,
especially given recent improvements in consumer sentiment,” according to Fulgoni. “With the housing market beginning to show signs of recovery in addition to increasing -- if still
underwhelming -- job growth, there appears to be strong enough footing to support a very healthy online holiday shopping season.”
During the quarter, top-performing online
product categories included digital content and subscriptions, consumer electronics, event tickets, apparel and accessories and computer software. Each category grew at least 16%, year-over-year.
Also of note, according to comScore’s quarterly online retail survey, 37% of U.S. consumers say they have engaged in “showrooming” behavior, where they use a smartphone
while in a retail store to check prices or even to purchase a product online. That represented an increase of 5% points in the past two quarters.
comScore also found that despite a
slow-moving economic recovery, there has been marked improvement in consumer sentiment in the past quarter.
While 48% of U.S. consumers still rate the economy as ‘poor,’
that represents an 8-percentage-point improvement versus the prior quarter, and the most pronounced improvement since early 2009.
Recent Online Media Daily Articles
-
Yahoo Search Experiments With New Look May 23, 6:30 p.m.
Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine ... -
Path Seeks Dismissal Of Wireless-Spam Case May 23, 5:07 p.m.
Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the ... -
Amazon Appstore Goes Global May 23, 4:59 p.m.
Amazon may have been late to the app store game, but that hasn’t stopped it from ... -
Data Is Springboard For Product Development May 23, 4:44 p.m.
iProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ... -
MediaVest Database Charts Brand Experience, Social Media Impact May 23, 12:11 p.m.
After a year-long research effort, Publicis Groupe’s MediaVest has created a massive database designed to help ... -
Discovery Launches TestTube.com, Ups Digital Video Involvement May 23, 11:27 a.m.
Discovery Communications is looking to get into digital video platforms in a big way -- launching ... -
Network Advertising Initiative Proposes New Mobile Privacy Rules May 22, 9:03 p.m.
Moving forward with its plan to issue mobile privacy rules, the self-regulatory group Network Advertising Initiative ... -
Entertainment, Travel Bet On Mobile Banners May 22, 4:16 p.m.
Banner ads have long been the whipping boy of online advertising, and the same is now ... -
Marketers Should Tailor Specific Pitches To Tablet, Smartphone May 22, 2:51 p.m.
Don’t lump tablets in with mobile. That’s the takeaway of a new Forrester study looking at ...
Be the first to comment on "Online Retail Spend Soars 15%"
Leave a Comment