MSN and FOX Sports Select MessageCast For Online Sports Messaging
Jul 23, 2004, 12:00 AM
MSN and Fox Sports have chosen MessageCast's LiveMessage technology to power sports messaging on the newly launched MSN and FOX Sports Web site. Fans can receive late-breaking updates about their favorite sports, sports teams, and players to their desktop, cell phone, or e-mail. LiveMessage technology uses the Microsoft Alerts network to track fan "presence." By knowing if someone is online -and their preferences on receiving updates - means a fan has a greater chance of receiving timely information. Users can sign up for alerts at http://alerts.MSN.com.