The U.S. Army needs a few good ideas. Its advertising account, worth about $200 million, is in review, and an online request for proposals briefs agencies that: "The Army is busier than ever and at
war." Therein lies the problem. For five years, the army has used the tagline "Army of One," but now observers say the slogan and the current TV campaign that pushes job skills and war gadgetry is out
of touch with the reality of war and should be scrapped.
Read the whole story at AdAge, July 26, 2004
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