Barnes & Noble has kicked off a new TV campaign promoting its Nook HD and Nook HD+ tablets introduced in September. The new TV spot, already posted to the bookseller's YouTube channel, debuts tonight on The X-Factor, The Office, Glee, Scandal and The Voice.
Among other programs, it will also air during broadcast during broadcast of the Macy’s Thanksgiving Day Parade and the American Music Awards. The "Share" campaign behind the Nook HD models will also include a presence on CNet this fall.
The Nook commercial, developed with Barnes & Noble ad partner Mullen highlights the a new feature that lets people create different individual user “profiles,” since tablets are often shared devices within a household. Given that capability, the spot shows different family members hiding in the bathtub or backyard doghouse to get time alone with the Nook.
Competition in the tablet space will be hotter then ever this holiday season with Apple launching a fourth-generation iPad, the iPad mini, Google releasing a trio of new or updated Nexus devices, and Microsoft launching its Windows 8 and Windows RT tablets.