Digital Video On Path For Rapid Growth
M&M Global , Thursday, November 8, 2012 2:39 PM
Eighty-seven percent of UK agency executives feel that video is equally or more effective than display advertising, according to BrightRoll’s 2012 UK Video Advertising Report. The annual survey found that online video is on a continued path for rapid growth, with more than half (52%) of UK respondents agreeing that video is equally or more effective than TV.
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