The Dodge Dart “How to ...” campaign, which first launched in July with the “How to Change Cars Forever” commercial, continues with three new TV spots. The “How to Test Your Car for Fun” spot featuring race car driver Travis Pastrana is on the air now. The other two spots, “How to Make a Great Car Interior” and “How to Make a Car for an Unsafe World” begin airing tonight and over the upcoming weekend.
The spots continue the Dodge brand’s use of humor to reveal its recipe for designing and engineering for the 2013 Dodge Dart. They use the “New Rules” tagline. The spots are viewable at http://blog.chryslerllc.com/blog.do?id=1955&p=entry.