AMC Finds Scatter Steady, 3Q Ad Revenue Alive And Well
AMC Networks CEO Josh Sapan said the company has not experienced any notable bumps in the scatter market that can offer any broad insight into the overall health of the ad market. “I'm not sure we've seen any sort of changing trends over the last six weeks or so,” he said on an earnings call. “The hurricane probably had some effect. The Olympics gets in the mix somewhere.”
The AMC network is poised for a solid scatter performance in the current quarter with the high ratings for “The Walking Dead,” although much of the inventory may have been sold in the upfront market.
Even as the four AMC Networks were off Dish Network in the July-September quarter, the company posted a 9.1% increase in ad dollars to $107 million. Much of that was helped by the AMC network offering two scripted original series in the quarter versus only one a year ago. “Mad Men” continues to have the highest CPMs at AMC, although Sapan said Thursday that other original series are narrowing the spread.
The networks are now available again to Dish’s 14 million customers after a settlement in a legal matter.
For the four networks, third-quarter net revenue was up 18.5% to $306.2 million. Operating income ($99 million) was flat compared to the same period in 2011 and impacted by the Dish matter.
Recent MediaDailyNews Articles
-
Broadcasters Sue AereoKiller In DC May 24, 5:21 p.m.
Confirming their efforts to follow over-the-top TV services with legal filings in any market where they ... -
Cigarette Marketers Slice Mag Spending In 2011 May 24, 4:52 p.m.
The five major cigarette marketers nearly cut in half their collective magazine spending in 2011. The ... -
B2B Revenues Rises, Credits Events, Digital Ads May 24, 4:45 p.m.
Overall, business-to-business media revenues are growing, due to an upward trend in B2B trade shows which, ... -
Court Dismisses Defamation Suit Against WPP's Sorrell May 24, 3:31 p.m.
A New York Court has dismissed a defamation lawsuit brought against WPP CEO Sir Martin Sorrell.Sorrell ... -
MediaCom Races To Win FIA E Championship's AOR May 24, 12:37 p.m.
A start-up race car circuit, The FIA E Championship, has named WPP’s MediaCom as its agency ... -
Networks Tie For Last Month of the 2012-2013 Season, NBC Gains Ground May 24, 10:56 a.m.
The four major networks were in a virtual tie for the last month of the 2012-2013 ... -
Aereo Is Not Just For Cord-Cutters May 23, 6:34 p.m.
Are cord-cutters most likely to subscribe to Aereo? Not necessarily, according to early returns. CEO Chet ... -
Cars.com Drops Flag On NASCAR.com Sponsorship May 23, 6:25 p.m.
Cars.com has a need for speed. The site has a deal with Turner to sponsor a ... -
Worldwide Pay TV On The Rise, Big Growth In Asia May 23, 4:17 p.m.
North American pay TV subscribers may continue to show little or no growth for the first ... -
Activision Blizzard's Campaign Wins Grand Effie May 23, 4:12 p.m.
Video game marketer Activision Blizzards’ ad campaign “The Vet and the nOOb” for "Call of Duty: ...
Be the first to comment on "AMC Finds Scatter Steady, 3Q Ad Revenue Alive And Well"
Leave a Comment