Political Ad Tracker: How Election 2012 Spent $10 Billion In Six Months
Brands and consumers alike are sighing relief in the aftermath of the 2012 election. Without the constant of paid political ads, the nation’s TVs, phones, Facebook news streams and other
media channels are returning to normal.
As our final Political Ad Tracker column for MediaPost, Empower MediaMarketing's political ad-tracking analysts wanted to serve up a visual
review of the 2012 campaign season and its impact on media planners, buyers and brands during the election.
We hope you enjoy this infographic.
MARGE PISTULKA
Marge Pistulka is a senior specialist, broadcast at Empower MediaMarketing.
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