Havas Worldwide has been selected by the European Central Bank to devise and execute a pan-European creative and multimedia marketing campaign to promote a new series of Euro
bank notes introduced in European Union countries that trade with the currency.
The win comes at a critical time for the Euro and the broader European economy, which has been battered of late.
Numerous marketers have cut ad spending in the region this year. Many parts of Europe and the Eurozone are in recession, and public confidence in the Euro has been in decline. Part of Havas’ mandate is to boost that sagging consumer confidence level.
For the Euro marketing campaign, Havas Worldwide will be the lead agency for all communication disciplines, including
TV, print, outdoor, radio, online advertising, direct marketing, microsites, PR and events. Havas-owned MPG will handle media chores.
Havas Worldwide CEO David Jones credited the holding company’s “strategy and unique integrated structure” as reasons for the firm’s selection. “This is an extremely important and significant task,” he added.
The account will be supervised by a pan-European leadership team consisting of Havas Worldwide Düsseldorf for mass media communication; Havas Worldwide Paris for PR, publicity and events;
Havas Worldwide Digital for a multilingual microsite and Havas Worldwide Amsterdam for Online Communication.
It’s also the second significant win of the week for Havas. Earlier, it reeled in Unilever’s global data business, after a competitive pitch. That assignment is to combine and analyze data from the client, third-party data from outside research and analytic firms and to track social media conversations about Unilever. The goal is to come up with deeper consumer insights and quicker marketing responses.