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Federated Media To Shutter Standard Display Ad Biz
- Adweek, Friday, November 9, 2012 3:05 PM
Federated Media Publishing will close its direct sales business -- "the division charged with selling standard display ads" -- laying off 24 employees from that part of the company, and transitioning the rest to other divisions, writes Tim Peterson. The new focus will be on "programmatic buying and native advertising businesses."
