Century 21 Will Return With Super Bowl Ads
Advertising Age, Friday, November 9, 2012 3:59 PM
Century 21 is advertising in the Super Bowl next year for the second time in a row, returning with "a 30-second spot early in the third quarter, just a little past the end of the halftime show," writes Brian Steinberg. The real estate firm "will also be a presenting sponsor of part of [CBS'] pre-game broadcast and have its ads run throughout the day." The company cited an uptick in Web traffic as a big motive for returning to the big game.
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