Survey: Marketing And Information Need To Merge
Direct Marketing News, Monday, November 12, 2012 8 AM
Marketing, sales, and customer service departments -- not IT departments -- are viewed as innovation engines in corporate executive suites, according to a survey released today by The Economist's Intelligence Unit. That's a problem, per Reggie Bradford, SVP of product development at Oracle, which sponsored the study. “Companies need to drive ROI for the relationship-building potential of social, and the way to get it is to marry data sets from offline sources with traditional ones. That means merging some of the central activities of the CMO and CIO.” Only 17% of C-level executives queried in the poll said IT helped bring innovative ideas to market. Marketing, however, was named by 47%.
Recent Around the Net In Brand Marketing Articles
-
Yum! Plans To Double Taco Bell Sales May 23, 9:10 a.m.
Yum! Brands Inc. plans to double Taco Bell’s domestic annual sales to $14 billion by 2021, ... -
Twitter Lets Advertisers Collect Contact Info From tweets May 23, 9:10 a.m.
Twitter plans to turn the tweet stream into a more efficient marketing channel with a new ... -
GM Closes Big Apple Finance Office May 23, 9:10 a.m.
General Motors will close its New York Treasurers office and move the operation to Detroit by ... -
NFL-Microsoft Deal 'Landmark' Game-Changer May 23, 9:10 a.m.
A new multi-year alliance between the league and Microsoft, valued at $400M, will give the company ... -
Future Of Fast Casual: Alcohol May 23, 9:10 a.m.
Fast-casual restaurants are using alcoholic beverages as a way to differentiate their brands. “We’re seeing a ... -
NFL Puts Super Bowl L Into Levi's Stadium May 23, 9:10 a.m.
In 1985, the last time a Super Bowl was played in Northern California, San Francisco defeated ... -
Marchionne Mea Culpa May 22, 8:05 a.m.
Fiat-Chrysler CEO Sergio Marchionne has apologized to Italian-Americans for using the term “wop” during a press ... -
Nike Rolls Out New Jerseys For Team England May 22, 8:05 a.m.
England's Three Lions team is the Nike Swoosh on their new home uniforms. England used to ... -
ComforPedic Campaign Says Sleep Keeps You Bright May 22, 8:05 a.m.
Simmons' ComforPedic mattress brand is getting its first national ad campaign, with TV spots featuring walls ... -
Eminem In Suit Against Facebook Over Ads May 22, 8:05 a.m.
Eminem's song publisher is suing Facebook and its ad agency, claiming they infringed the Detroit rapper's ...
Be the first to comment on "Survey: Marketing And Information Need To Merge "
Leave a Comment