Marketers' Social Campaign Helps Downtown NYC

New York Daily News, Monday, November 12, 2012 8 AM
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Four young New York marketers, who live downtown, have launched a Twitter campaign to help restaurants damaged by Sandy. It started with a tweet by famed chef Anthony Bourdain, who, per marketer Paull Young, wrote that if one is in New York City, "eat downtown, tip up and send 20 bucks to the dishwasher.” Young, and three other marketers dreamed up  “Eat Down. Tip Up,” a social media campaign meant to get people to eat locally in downtown Manhattan, tip generously and spread the word by posting bills on Twitter with the hashtag #EatDownTipUp as well as on their website, The program's now 11-member team all work in marketing and communications, and after hours they maintain this side project.

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