The NBA Goes Big With Christmas Day Uniforms
The National Basketball Association (NBA) and its official on-court apparel partner adidas will celebrate 65 years of Christmas Day games with the unveiling of special “BIG Color” uniforms that all 10 teams will wear on Dec. 25.
The uniforms feature a monochromatic color scheme with solid color team logos, names, and numbers framed with minimal accent color and a shimmer finish.
“We worked with adidas to amplify our long-standing tradition of playing on Christmas Day,” said NBA Executive Vice President Global Merchandising Sal LaRocca, in a statement. “BIG Color gives our players an enhanced look on the court and highlights one of the most visible dates during our season.”
The jerseys are part of the adidas Winter Court Collection, which also includes new warm-up jackets and shooting shirts. The jackets feature a tricot liner and team accent colors around the team logo and name while the shooting shirt features the team practice logo on the front in accent colors. Fans can purchase the Winter Court Collection for all NBA teams at NBAStore.com, the NBA Store on Fifth Avenue in New York City, Champs Sports, and team retailers on Nov. 15.
Both ABC and ESPN will present a five-game holiday schedule, headlined by an ABC doubleheader featuring the Miami Heat and LeBron James hosting the Oklahoma City Thunder and Kevin Durant in an NBA Finals rematch at 5:30 p.m. ET.
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