Advertising Industry Lobbyists Strap On Their Shields
Adweek, Tuesday, November 13, 2012 8 AM
With the re-election of President Obama and a stronger Democratic majority in the Senate, ad industry lobbyists are girding their loins to keep advertising a business and fight restrictive privacy legislation. “It’s time to fasten our seat belts,” said Dick O’Brien, EVP of government relations for the 4As. “What you will see is a White House that will continue its strain of activism but at full tilt. We’re gearing up for an active four years.”
Recent Around the Net In Brand Marketing Articles
-
Domino's Brazil: DVD Boxes That Smell Like Pizza May 20, 8:05 a.m.
Domino’s Brazil is launching a “smellvertising” campaign. A YouTube video explains how a special thermal ink on ... -
YouTube Lets You Shop Products On Videos May 20, 8:05 a.m.
Google is releasing a new "channel gadget" that will aim to shorten the path to purchase and translate ... -
Cracker Jack Ties With Ashley Tisdale May 20, 8:05 a.m.
New Cracker Jack’D in town isn't your grandfather’s caramel-covered popcorn snacking food. The rebranded and remodeled ... -
More States Consider Raising Tobacco-Use Age May 20, 8:05 a.m.
In April, several members of the New York City Council introduced legislation that would raise the ... -
More States Consider Raising Tobacco-Use Age May 20, 8:05 a.m.
In April, several members of the New York City Council introduced legislation that would raise the ... -
Asian Supermarkets Appeal To Younger Shoppers May 20, 8:05 a.m.
New Asian supermarkets are using wood tones, broom-finished concrete floors, recycled materials and English-only signage. “Consumers ... -
End It Like Beckham May 20, 8:05 a.m.
David Beckham, known as much for his off-field, high-profile endeavors and his marriage to Victoria “Posh ... -
Are Facebook's 'Likes' Free Speech? May 17, 9:46 a.m.
In a court room in Virginia, Facebook's lawyers are busy arguing that the social network's “Like” ... -
The Next Martha Stewart May 17, 9:46 a.m.
Brit Morin may be the next -- or at the least a digital -- Martha Stewart. ... -
Kroger Defends Ditching Double Coupons May 17, 9:46 a.m.
Kroger's CFO said the grocery chain's double coupons in several markets was “a very expensive reward ...
Be the first to comment on "Advertising Industry Lobbyists Strap On Their Shields "
Leave a Comment