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DataSift Raises $15 Million

Social data platform DataSift on Tuesday announced raising $15 million in a Series B funding led by Scale Venture Partners and including Northgate Capital and Daher Capital.

Launched last year, the start-up allows companies to aggregate and analyze historical social data from Twitter, Facebook and other social properties to gain insights on brands, businesses, financial markets and public opinion.

DataSift says it has almost 300 corporate customers, up from 200 a quarter ago, including Fortune 500 companies. It operates offices in New York, San Francisco, Chicago, and Reading, U.K. In connection with the investment, Rory O’Driscoll, a managing partner with Scale Venture Partners, will join the DataSift board.
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