7-Eleven Gets New Red Bull Flavors First

Convenience Store News , Wednesday, November 14, 2012 8 AM
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 7-Eleven Inc. will get the Red Bull Editions flavors until the end of the year at participating stores. The brand's new flavor extensions come in red, silver and blue cans with the taste of sweet cranberry, fresh lime and fruity blueberry. "Red Bull is one of 7-Eleven's top-sellers, and we are the largest U.S. retailer of Red Bull," said Jesus Delgado-Jenkins, 7-Eleven executive vice president of merchandising, marketing and logistics. 7-Eleven will price Red Bull Editions in line with Red Bull Energy Drink, Red Bull Sugarfree and Red Bull Total Zero, the company said.

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