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Pepsi Intros Fat-Blocking Soda In Japan

Nov 14, 2012, 8:21 AM
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Pepsi this week launched a soft drink in Japan that claims to help reduce fat levels in the body, reports ABC News.

Dubbed “Pepsi Special,” the soft drink contains dextrin, a fiber that distributor Suntory claims helps reduce fat levels in the body.

Pepsi told ABC News that the product is for Japanese market only, which has a unique soft-drink culture (Pepsi already sells exotic varieties like strawberry milk and salty watermelon Pepsi products in Japan, a spokesperson noted).

Kirin, better known for its beer, released its own sugar-free, dextrin soda this summer: the “Mets” cola.

1 comment on "Pepsi Intros Fat-Blocking Soda In Japan".

  1. carol green from datafront
    commented on: August 15, 2013 at 5:44 a.m.
    Soda isn't really typically the very first consumable substance that comes to mind when losing weight is topic of discussion. However, PepsiCo would like to change the game for Japanese consumers with its latest release, Pepsi Special. The business claims that this brand new fat-blocking Pepsi drink contains dextrin, a non-digestible starch found in some baked solutions that will supposedly raise the consumer's metabolism and really burn fat.

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