Mobile Metrics In 2013

ClickZ, Wednesday, November 14, 2012 11:08 AM
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Some 58% of marketers are accountable for mobile metrics, and more than one-third are already sharing internal dashboards to show mobile marketing results, according to a joint report from Google Analytics and ClickZ. Keeping up with demand, 68% of marketers plan to increase technology and ad investments, and 32% plan to increase talent. The findings look at mobile measurement and apps in 2013. 

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