Mobile Metrics In 2013

Some 58% of marketers are accountable for mobile metrics, and more than one-third are already sharing internal dashboards to show mobile marketing results, according to a joint report from Google Analytics and ClickZ. Keeping up with demand, 68% of marketers plan to increase technology and ad investments, and 32% plan to increase talent. The findings look at mobile measurement and apps in 2013. 

Read the whole story at ClickZ » Recommend (3) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.