Papa John's Sued For Aggressive Digital Marketing

by , Nov 14, 2012, 11:19 AM
  • Comment (1)
  • Recommend (1)
Subscribe to Around the Net In Online Marketing

Putting aggressive digital marketing tactics on trial, Papa John's is facing a $250 million class-action lawsuit for spraying customers with illegal text messages.

“The plaintiffs allege that Papa John's franchises sent customers a total of 500,000 unwanted messages in early 2010,” reports “The pizza franchises sent the text blasts through a mass text messaging service called OnTime4U, which is also a defendant in the case.”

“Some customers were getting as many as 17 messages a day, and they were even coming when they were asleep,” writes The Inquirer. “Let's face it, no one wants to buy 17 pizzas a day.”

“Papa John's has clearly been a little over-eager with its digital promotion,” remarks Gizmodo.

“The chain will be in trouble if it has violated The Telephone Consumer Protection Act, which banned companies from sending ads and deals via text message without consent,” VentureBeat writes.

“If the judge decides that Papa John's is guilty of willfully sending the spam messages, this case could become one of the largest damages awards ever given under the federal Telephone Consumer Protection Act,” CNet reports.

“Papa John's denies any responsibility, of course, and instead blames ‘third-party vendors and a small number of franchises,’” according to Gawker.

1 comment on "Papa John's Sued For Aggressive Digital Marketing ".

  1. Stan Valinski from Multi-Media Solutions Group
    commented on: November 15, 2012 at 9:48 a.m.
    If you followed this CEO it is no surprise that he feels the laws are only intended for "the little people". He is from the Donald Trump school of marketing in excess until your brand becomes annoying.

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net In Online Marketing Articles

  • Cheaper Nook's Getting Web Browsers, Email  

    Nook Simple Touch, Barnes & Noble’s inexpensive line of e-readers, is getting a Web browser and ...

  • Foursquare Gets $41M In Private Equity  

    Giving itself more time to grow and mature as a business, Foursquare just took $41 million ...

  • Google Unveils Google Keep App  

    Confirming earlier reports, Google on Thursday unveiled a new note-taking app named Google Keep. But, despite ...

  • Nexflix Friends Facebook  

    In what Web watchers are calling a long-overdue integration, Netflix has finally tapped Facebook to offer ...

  • Mason Out At Groupon  

    Andrew Mason is out at Groupon. Yes, after another disappointing quarter -- which sent the deal ...

  • Groupon Loses Market Value  

    In the surest sign yet that the once-booming daily-deal space has busted, Groupon lost a quarter ...

  • Foursquare To Take Credit, Debit Cards  

    In conjunction with its check-in deals program, Foursquare will now accept Visa, Mastercard and debit cards. ...

  • Pinterest Valued At $2.5B  

    Social scrapbooking sensation Pinterest has secured $200 million at a valuation of $2.5 billion. “There have ...

  • HP To Adopt Google's Android System  

    Reshaping the mobile landscape, Hewlett-Packard reportedly plans to adopt Google’s Android operating system to run a ...

  • Amazon Creating App Currency  

    Amazon on Tuesday unveiled a virtual currency for Kindle Fire owners to purchase apps and games, ...

» Around the Net In Online Marketing Archives