Marketers, Get Content Out On Other Channels

Patricio Robles, who is a tech reporter for eConsultancy, has claimed that brands of all sizes could boost their readership by getting their content published on channels other than their own. Writing for econsultancy.com, he explained: “Great content doesn’t distribute itself and distribution is a crucial part of any successful content marketing strategy. Unfortunately, many companies make the mistake of focusing on owned media because, well, it’s easy.

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